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So Africa!
Project Type /
Creative Direction, Branding, Visual Identity, Graphic Design, Layout
Date /
2018
Client /
Utopia Theatre Company, Sheffield City Council
Media /
Digital set for social media, digital screens in the venues; print: posters in various sizes, billboards, visual environment design: large stickers on the sliding doors to the venues,
pull-up banners; A5 double-sided leaflets, A5 events programme, merchandise
Creative direction and branding for the launch of the Spirit of Africa Festival in Sheffield celebrating pan-African culture: theatre, literature, fashion, food and arts. As part of creative direction I suggested abbreviation So Africa! to give it more contemporary and punchy tone of voice. The art direction and brand followed suit with an explosion of multicoloured shapes representing the colours of Africa. The triangle was chosen as abstracted shape resembling African continent.
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