Creative Direction and Design for Spirit of Africa Festival in Sheffield.
I created the brand So Africa! as an abbreviation of the full name. It gave it a modern and more current tone of voice in order to attract younger audience.
The logo made out of an explosion of colourful triangles expresses the celebratory aspect of the Festival. A triangle resembles the shape of an African continent and the colours used are sampled from the colours of African flags, masks and costumes.
