DESIGN+MARKETING
I design with my head, not my mouse. Where design skills and knowledge (MA Distinction Graphic Design) are backed by a solid marketing background (MSc Marketing and Advertising) and 20+ years of experience, you know you're in safe hands.
I will ask you about your business, your objectives and help you define the best strategic approach. Design is not about making things 'look pretty', that's just the result of a pragmatic approach to the unique art form which serves a real purpose – to strengthen your brand or to increase your sales.
Services
Branding
Years of experience in both agency and in-house settings, working with worldwide and local brands, designing and developing visual identities, brand guardianship, re-brands and brand refresh
Strategy
With my marketing background I have a strategic and holistic approach to every project. I see things in a big picture. I can help you define your market segments and target audience to achieve your goals, look at your SWOT analysis and find the most effective media strategy to help solve your specific problem.
Research
Secondary research in Design is my first port of call, despite the name! I look at the market, the competition, trends and conventions. As the tertiary research, I examine what has been done in the similar design approaches. Then, last but not least, in my primary research I test my own ideas, sketch and prepare first options for you.
Creative and Art Direction
At the beginning of my career, I have undertaken all roles in an ad agency: from a copywriter, account manager and media planner and buyer to art and creative director. I have an extensive experience art directing photoshoots and creative direction of national and international ad campaigns.
Graphic Design
Graphic Design and Illustration for both print and digital: logos, posters, leaflets, flyers, publications, reports, menus, merchandise, including T-shirts, way-finding, outdoor, b2b, maps etc.
Social media and web assets: static and animated sets for all formats, video editing, animations, motion design.
