Procubate
Procubate is a business consultancy specialising a 9-step business development plan from conception to realisation they take their clients through.
Services
Branding
Client
Procubate
Year
2024
The brand name Procubate consists of the verb incubate with a prefix pro- standing for professional. I built my visual identity on the concept of incubation, ie bird hatching from an egg, growing wings and launching into a flight.
I tested various levels of abstraction of the 9 elements representing the steps of growth.
Lower case of the logotype in Caecilia, clean symbolism of the mark both reflect the modern, predominantly online-based aspect of the company. The triangles forming the shape of the bird in flight can be dismantled and reassembled into playful shapes which extends the brand experience.
Playful system
The visual identity system allows a multitude of constellations maintaining the consistent visual language and high brand recognition.
