Artfix brand refresh
Artfix – a chain of independent cafés and art galleries in London, combining coffee, food, and contemporary art in a relaxed, creative environment.
Services
Branding, Design
Client
artfix London
Year
2023
Artfix approached me to review and refresh their existing branding, which felt inconsistent and lacked a strong, professional identity across locations. The brief was to create a more cohesive, elevated look that better reflected the quality of the coffee, food, and art, while still feeling accessible and welcoming.
I acted as a Brand Designer & Art Director – leading the full rebrand from research and strategy through to identity, guidelines, and key applications. Below there's the old brand and a couple of my research tests.
Old brand
New brand
The client preferred the option of the logotype which was more of an evolution rather than a decisive change.
Implementation
The new simplified, tidied-up visual identity serves well to keep the consistency in a variety of applications.
Playful brand
The arty aspect of the logotype is engaging for the clients and staff and evokes positive brand experience across the touchpoints.
