Digital design
Financial app for exclusive investors. The content is speculative due to data protection.
Services
Digital, UX, UI, Figma
Navy blue background, slightly darker than the logo, is associated with royal blue which is found in private members’ clubs and signifies exclusivity. Gentle gradient adds the sense of depth and shine, while also extending the brand experience through the colours of the brand. The logo should be subtle, that’s why I located it on top and only the trademark.
The lineart elegant icons at the bottom of the screen give a quick access to four areas: Daily Predictions (graph inside a calendar page), Portfolio (briefcase), Market Trends (graph) and AI.
The gradient circle appears upon a tap on the icon and a subtle animation emulates a fingerprint effect on a water surface.
The elements of luxury and elegance create a sense of belonging to an exclusive club and that in itself encourages visits in the app.
Daily updates on portfolio, market movements and top deals to be made, should also encourage daily visits, as well as the element of the diary which can be integrated with Google/Apple calendar.
The AI chat screen includes an option of saved prompts and a very important for HNWI user – option to talk on the phone with a human assistant.
